Essence of color in branding – How to get your branding right with colors

Essence of color in branding- Branding is the way people see your business. It comprises many things including logo design, website, submark, colors, etc.

Colors are a big part of branding, they define who you are and what you stand for. When choosing colors for your brand that will represent you, your business, and your message, you need to be sure you are choosing the right color to depict what you do.

You need to understand the meaning behind color, it’s important to be represented appropriately.

When you know the power a color holds you can leverage that to help you better communicate your message and connect with your clients and customers.

Essence of color in branding – BRANDING WITH RED

The color RED stands for strength, toughness, intensity, assertive, daring, determined, powerful, enthusiastic, etc.

The color red is a highly visible color that can focus attention quickly and get people to make quick decisions, which is one of the reasons action buttons are designed in red.

Flashing red lights means danger or emergency, while stop signs and stop lights use red to alert drivers about the dangers of the intersection.

It’s a color that commands respect. We will be talking about each color each day, stay tuned.

Read more about color branding here