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Essence of color in branding

How to get your branding right with colors


Branding is the way people see your business, it comprises of a lot of things including logo design, website, sub mark, colors etc. Colors are a big part of branding, it defines who you are and what you stand for. When choosing colors for your brand, color that will represent you, your business, and your message, you need to be sure you are choosing the right color to depict what you do. You need to understand the meaning behind color, it is very important in order to be represented appropriately. When you understand the meaning and power a color holds you can leverage that to help you better communicate your message and connect with your clients and customers. Color RED stands for strength, toughness, intensity, assertive, daring, determined, powerful, enthusiastic etc.

The color red is a highly visible color that is able to focus attention quickly and get people to make quick and swift decisions, which is one of the reasons action buttons are designed in red. Flashing red lights mean danger or emergency, while stop signs and stop lights use the color red to alert drivers about the dangers of the intersection. It’s a color that commands respect. We will be talking about each color each day, stay tuned.

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